Piller, Ingrid: American Automobile Names

Given the ubiquitous influence of both automobiles and brand names, the intention of the author is to bring these two aspects together in a linguistic study of American automobile names where the economic, legal and linguistic aspects of trades names and the role of the automobile in American society and culture are explored. The study is based on a corpus of more than 2000 automobile names and gives a detailed account of their morphological and syntactic structure. Semantic aspects of the names such as metaphor, metonymy and iconicity are discussed. Furthermore, the study provides an account of variation in the use of automobile names, both across time and various manufacturers. The book includes the corpus as well. 339 Seiten mit 62 Abb. und 51 Tab., broschiert (Dresdner Arbeiten zur Anglistik und Amerikanistik; Vol. 2/Verlag Die Blaue Eule 1996) leichte Lagerspuren/minor shelfwear